Impressions
The estimated total number of impressions generated by all ads associated with the creative.
Active Days
The number of days the creative has been actively used in advertising.
Related Ads
The number of ads that have used the same creative. A higher number may indicate broader creative adoption or use across multiple ad tests.
Related Creatives
The number of unique creatives that use the same clip.
Similar Creatives
The number of creatives similar to the selected creative. This helps track how a creative has evolved through iterations. A higher number generally indicates more creative variations and greater potential for creative reference.
Active Index
A comprehensive indicator of advertising freshness and activity. It is calculated based on recent ad discoveries, combined with market and media data. The index rises or falls with advertising activity and gradually declines to zero when an ad is no longer actively running.
Creatives View
Groups and deduplicates highly similar creatives across ad platforms and products, allowing you to analyze unique creative concepts without duplicate results.
Ads View
Displays ads at the individual ad level. The same creative may appear in multiple ads with different copy or campaign configurations, so repeated ads are displayed separately.
Ads distributed across multiple media placements within the same platform are consolidated by Ad ID (ADID), such as Meta Ads.
Game Tags
Tags assigned by our proprietary AI algorithms based on a game's gameplay, art style, theme, and other characteristics.
App Tags
Tags assigned by our proprietary AI algorithms based on an app's functions and features, including AI-related categories such as AI productivity, AI entertainment, and AI social apps.
Creative Tags
Tags assigned by our proprietary AI algorithms based on the visual and content elements identified in a creative.
Innovative Creatives
Creatives identified as significantly different from previously discovered creatives based on historical creative data, indicating potential creative innovation.
Violating Ad
An ad identified as potentially violating Meta's advertising policies. Helps users quickly identify potentially non-compliant ads and avoid content that may violate platform policies.
Partnership Ad
An ad that allows advertisers to promote content from creators or other partners as part of a paid advertising campaign on Facebook.
Top Clips
Discover frequently reused video clips to identify creative trends and understand how high-performing ads are structured across their opening, middle, and ending sections.
LiveOps Creatives
Explore high-performing store event creatives to discover new user acquisition opportunities and optimize organic download conversion. Search for target creatives using keywords or advanced filters, with support for both Google Play and the App Store.
Custom Product Pages (CPP)
Custom App Store product pages (CPP) that allow advertisers to promote different app experiences to specific audiences. AppGrowing enables users to filter ads and creatives associated with CPPs to analyze competitors' CPP strategies.
CPP Analysis
Analyze an app's custom store pages, related ads, and creatives across the App Store and Google Play to uncover competitors' store page and advertising creative strategies.
Total CPPs
The total number of custom store page versions associated with the app across the App Store and Google Play. A higher number of page versions may indicate that competitors are testing different store page experiences for different audiences or ad creatives.
Targeted Analysis
Select specific creatives and provide analysis instructions, and AI performs a focused, in-depth analysis. It takes you from specific to deep, helping you uncover detailed insights from known creatives.
Agentic Exploration
Describe your needs in one sentence, and AI autonomously handles the search, analysis, and reporting end to end. It takes you from broad to specific, helping you quickly discover promising directions and insights.
Inspiration Mode
Start with a rough strategic direction, and AI searches competitor creatives and analyzes their strategies. Through guided questions and decision-tree exploration, it takes you from vague to clear, helping clarify your needs, spark creative ideas, and refine your strategy.